The Current Report

How NBC transformed the viewing experience for the Olympics

Episode Summary

The Olympics magic is back as NBCUniversal is getting record viewership and advertising revenue. This year's games in Paris is showcasing the power of Peacock and streaming overall. We break down how all the ways to watch the Olympics is extending how generations, including Gen Z, connect with the historic event.

Episode Notes

The Olympics magic is back as NBCUniversal is getting record viewership and advertising revenue. This year's games in Paris is showcasing the power of Peacock and streaming overall. We break down how all the ways to watch the Olympics is extending how generations, including Gen Z, connect with the historic event.

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR