The Current Report

The Current Report: The Guardian's Luis Romero on strategies to thrive in the digital age

Episode Summary

Today on The Current Report we're joined by Luis Romero, The Guardian US' SVP of Advertising, who talks three ways the legacy brand is thriving in the digital age, the importance of a global perspective, and how the brand is driving innovation around sports and lifestyle coverage. We also cover why streaming giants are looking to sub-Saharan Africa for growth and top news Across the Internet.

Episode Notes

Today on The Current Report we're joined by Luis Romero, The Guardian US' SVP of Advertising, who talks three ways the legacy brand is thriving in the digital age, the importance of a global perspective, and how the brand is driving innovation around sports and lifestyle coverage. We also cover why streaming giants are looking to sub-Saharan Africa for growth and top news Across the Internet.

To read the full stories included in this episode:

• Publishers want billions, not millions, from AI: https://bit.ly/3KhbJqN
• The Guardian US' SVP of ads on brand strategy, green ad dollars, and soccer: https://bit.ly/3OBtK64
• Global streaming giants are looking to sub-Saharan Africa as the next engine of subscriber growth: https://bit.ly/3O4ExUw
• Elon Musk’s Rebranded Twitter Cuts Ad Prices: https://bit.ly/3Y9JGj0
• The Rise and Fall of the Chief Diversity Officer: https://bit.ly/3rSUVA1