The Current Report

The Current Report: Video games provide diverse opportunities for marketers

Episode Summary

On this edition of The Current Report, Damian Fowler and Travis Clark explore why video games are an essential medium for brands to consider in their marketing strategy. Plus, a report in the Wall Street Journal alleges that Google violated its promised standards and Warner Bros. Discovery may add live programming from CNN to its Max streaming service later this year.

Episode Notes

On this edition of The Current Report, Damian Fowler and Travis Clark explore why video games are an essential medium for brands to consider in their marketing strategy. Plus, a report in the Wall Street Journal alleges that Google violated its promised standards and Warner Bros. Discovery may add live programming from CNN to its Max streaming service later this year. 

To read the full stories included in this episode:
 

1. Tubi reaching new heights after Super Bowl ad: https://www.thecurrent.com/fast-platforms-tubi-are-streaming
2. Opportunities for advertising in the gaming space: https://www.thecurrent.com/cannes-lions-video-games-advertising-brands
3. Google accused of violating it's own standards: bit.ly/4344FEG
4. Warner Bros. Discovery may add CNN to MAX service: bloom.bg/3XxQ8zZ