The Current Report

The Current Report: How marketers are responding to ad-free social media plans

Episode Summary

This week on The Current Report we discuss the emergence of ad-free social media plans. We dive into the events around Meta's introduction of paid plans and how marketers are responding to the news. In other news, Amazon and Snap are partnering to let U.S. Snapchat users purchase products directly from the app.

Episode Notes

This week on The Current Report we discuss the emergence of ad-free social media plans. We dive into the events around Meta's introduction of paid plans and how marketers are responding to the news. In other news, Amazon and Snap are partnering to let U.S. Snapchat users purchase products directly from the app.

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To read the full stories included in this episode:

• Social platforms are testing ad-free subscription plans. What does that mean for brand-builders? https://bit.ly/46xZPRW
• Amazon says it will run shopping ads on Snap: https://bit.ly/3szJlL7
• TikTok Shop launches in the U.S. as the company bets big on e-commerce: https://bit.ly/3R3UvBl