The Current Report

The Current Report: Hollywood strikes force movie marketers to get creative

Episode Summary

This week on The Current Report, we dive into the strategies studios are using in movie promotion as the writers' and actor's strikes continue in Hollywood. Next, how brands can achieve brand love by using behavioral data to develop campaigns that resonate on an individual level. Plus, Warner Bros. Discovery named Mark Thompson as its' next CEO and chairman of CNN and X, formerly known as Twitter, announced it will accept political advertising after a nearly four year ban.

Episode Notes

This week on The Current Report, we dive into the strategies studios are using in movie promotion as the writers' and actor's strikes continue in Hollywood. Next, how brands can achieve brand love by using behavioral data to develop campaigns that resonate on an individual level. Plus, Warner Bros. Discovery named Mark Thompson as its' next CEO and chairman of CNN and X, formerly known as Twitter, announced it will accept political advertising after a nearly four year ban.  

To read the full stories included in this episode:

• The Hollywood strikes and movie promotion: https://bit.ly/3P0JSwz
• How brands are using behavioral data to build brand affinity: https://bit.ly/3OXtDkc
• Mark Thompson named next CEO and chairman of CNN: https://bit.ly/45sC9yu
• X will reverse political advertising ban on the platform: https://bit.ly/3sIA0QA