This week on The Current Report, we tackle advertising on live sports. As football season is upon us and streaming viewership grows, advertisers are equipped with better tools to advertise on live sports streaming platforms. Plus, recent crackdowns on password sharing are paying off for streaming giants and advertisers. In other news, Google's trial with the U.S. Department of Justice is underway, and Nielsen offers a new free ad-supported television (FAST) platform.
This week on The Current Report, we tackle advertising on live sports. As football season is upon us and streaming viewership grows, advertisers are equipped with better tools to advertise on live sports streaming platforms. Plus, recent crackdowns on password sharing are paying off for streaming giants and advertisers. In other news, Google's trial with the U.S. Department of Justice is underway, and Nielsen offers a new free ad-supported television (FAST) platform.
To read the full stories included in this episode: