On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns are evolving into a new form thanks to performance marketing and personalized ads. In other news, State Farm saw huge returns by capturing a viral moment at an Eagles game, further riding the Taylor Swift-Travis Kelce momentum and 2024 political ad spending is expected to reach new heights.
On this edition of The Current Report, we explore the key points of the writers' agreement and discuss the potential impact of the double strike on advertisers. Plus, we explore takeaways from DMEXCO, Europe's leading ad conference where AI took center stage. In other news, CNN Max hub launched this week, and Spotify is testing an AI-powered tool that can translate podcasts into other languages.
To read the full stories included in this episode: