The Current Report

The Current Report: Amazon's ad tier, upfront season, and the future of TV

Episode Summary

This month on The Current Report we're spotlighting the future of TV. As Upfront season is on the horizon, brands and agencies are preparing their strategies for the U.S. presidential election and the Summer Olympics. We're also joined by Andrea Kwiatek, director of strategic partnerships at Goodway Group, to discuss the future of TV, CTV and the election cycle, and streaming partnerships.

Episode Notes

This month on The Current Report we're spotlighting the future of TV. As Upfront season is on the horizon, brands and agencies are preparing their strategies for the U.S. presidential election and the Summer Olympics. We're also joined by Andrea Kwiatek, director of strategic partnerships at Goodway Group, to discuss the future of TV, CTV and the election cycle, and streaming partnerships.

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To read the full stories included in this episode:

• Amazon is poised to boost its revenue by millions with the flip of a switch: https://bit.ly/3SHo4JA
• U.S. political ad spend on digital projected to jump 156 percent over last presidential election year: https://bit.ly/3SEW9dm
• US political ad spending to soar in 2024 with TV media the biggest winner - report: https://bit.ly/42oJLRZ
• The Current Podcast: https://bit.ly/47Y5FN1